Our NAIDOC Week 2026 collection features our talented collaborating artists' reflection on and response to this year's theme ‘50 Years of Deadly’.

Amy Kilby’s artwork represents one continuous journey shaped by community and connection, guided by the Rainbow Serpent, “a powerful creator who moves through Country, carrying life, knowledge, and culture across generations.” Flowing pathways and songlines trace stories through time, while handprints honour those who have carried the movement over fifty years.

Get ready to give your watch a look worth talking about. Featuring vibrant First Nations artwork, these Apple Watch silicone straps are designed for people who want their everyday accessories to carry a little more meaning. Waterproof, sweat-resistant and built to last, they move with you from morning workouts to everyday wear without missing a beat. Soft, comfortable, and secure all day long, they're a simple swap that makes a real statement.

Every strap carries an original First Nations artwork, bringing story and meaning to something you wear every single day. Discover the meaning behind this piece through the artwork story below, or see the QR code on your packaging.

Product: Apple Watch Strap
Compatibility: 38/40/41mm (compatible with S10 42mm)
42/44/45mm (compatible with S10 46mm)
Materials: Silicone
Cleaning: Wipe with clean damp cloth
Features: Waterproof. Lightweight design. Multiple fastening holes for adjustable fit. Available in two sizes to fit a large range of models. Soft, skin-friendly material.
Artwork: Gadi
Artist: Amy Kilby

100% authentic First Nations artwork. Your order gives back to the artist through royalties.

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Matching: Complete your look with our full range of gorgeous accessories.
Can I use this? Designed for everyone. A symbol of inclusion, respect, and allyship. Learn more.