Our NAIDOC Week 2026 collection features our talented collaborating artists' reflection on and response to this year's theme ‘50 Years of Deadly’.

Marking a fifty year history, Caitlyn Davies-Plummer’s layered storytelling traces NAIDOC’s journey and the themes that have shaped the movement. Flowing rivers reflect momentum, while mountains stand as symbols of strength, creating a piece that “honours the past, whilst celebrating the now and looking forward to the future.”

Get ready to give your watch a look worth talking about. Featuring vibrant First Nations artwork, these Apple Watch silicone straps are designed for people who want their everyday accessories to carry a little more meaning. Waterproof, sweat-resistant and built to last, they move with you from morning workouts to everyday wear without missing a beat. Soft, comfortable, and secure all day long, they're a simple swap that makes a real statement.

Every strap carries an original First Nations artwork, bringing story and meaning to something you wear every single day. Discover the meaning behind this piece through the artwork story below, or see the QR code on your packaging.

Product: Apple Watch Strap
Compatibility: 38/40/41mm (compatible with S10 42mm)
42/44/45mm (compatible with S10 46mm)
Materials: Silicone
Cleaning: Wipe with clean damp cloth
Features: Waterproof. Lightweight design. Multiple fastening holes for adjustable fit. Available in two sizes to fit a large range of models. Soft, skin-friendly material.
Artwork: Still Deadly
Artist: Caitlyn Davies-Plummer

100% authentic First Nations artwork. Your order gives back to the artist through royalties.

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Matching: Complete your look with our full range of gorgeous accessories.
Can I use this? Designed for everyone. A symbol of inclusion, respect, and allyship. Learn more.