NOW Magnesium Bisglycinate features Albion Labs researched and proven TRAACS bisglycinate chelate system that provides higher absorption rates and are more gentle on digestive tracts. This tablet version of magnesium delivers more potency in less pills and is completely vegetarian and vegan. Many brands blend other mineral forms such as citrate or oxide with their Bisglycinate mineral form to increase their elemental mineral content. But, this can lower effectiveness. NOW provides only the bisglycinate form. Our NOW natural and organic Supplements are an effective way to ensure you and your loved ones are getting essential vitamins, minerals and nutrients for daily optimal health. Since 2000, the NOW brand has been supporting Canadians with a mission to provide products that empower people to lead healthier lives. 70% of the NOW products in Canada are made or packaged in Guelph, Ontario, employing hundreds of Canadians from coast to coast. NOW performs 31,000 quality tests every month to ensure you get the highest quality supplements at the best price possible. Our promise - what is on the label, is precisely what is in the bottle.