Binding: Paperback
Description: Maintaining good business leadership in a world of rapidly changing expectations levied by customers investors society governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses through the purchase of their products and services shareholdings and financing regulatory approvals and even experiences working for them based on not just what a business does but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society's contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness connection and loyalty which in turn provides businesses with an underlying strategic advantage over the competition with its customers investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base authentic leadership and its ability to effect cultural shifts in the DN a of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C - suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct labor practices climate change responsible use of diminishing natural resources and contribution to socio - economic challenges in their market catchments. These are perspectives and skills that are still glossed over by academic and professional institutions as they develop the leaders of the future. Essentially this book: Articulates the strategic business case for doing good in a good business; the why and where this trajectory is leading Provides strategies to lead authentically on the array of issues that provide key stakeholders customers investors governments and employees with a greater reason to engage with and build loyalty to the business Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.
Title: Leading Tomorrow How Effective Leaders Change Paradigms Build Responsible Brands And Transform Employees
Author(s): Aseervatham Raj (Origin Energy Sustainable Development And Communities Brisbane Queensland Australia)
Publisher: Taylor & Francis Ltd
Barcode: 9780367366230
Pages: 246 Pages, 25 Illustrations, Black And White
Publication Date: 1/6/2021
Category: Organizational Theory & Behaviour