Moroccanoil Intense Smoothing Serum 50ml (formerly known as Blow Dry Concentrate) Provides an ultra-smooth solution for hair with extreme frizz and dullness.

The highly concentrated serum offers superior slip, reducing combing tension for an easier brush glide and effortless styling, while imparting radiant shine for a perfectly polished look.

A nourishing styling serum that boosts shine, reduces puffiness, and controls extreme frizz for up to 72 hours.*

Achieve polished, ultra-smooth curly or straight looks with this nourishing styling serum. The highly concentrated formula provides instant slip for easier brush glide and effortless styling and includes conditioning argan oil to boost softness and shine. Ideal for the unique needs of coarse, dull, or extremely frizzy hair.

• Reduces unwanted volume by 46%*
• Controls extreme frizz for up to 72 hours*

Fragranced with the signature Moroccanoil scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.
*Results based on an independent lab study.

How to use:
Distribute on damp hair from mid-length to ends. Style as desired. Apply on dry hair as a finisher for added shine and frizz reduction.